Times Log

Tuesday: I found the article about Disney's "kid whisperer," Ms. Pena, very interesting. It explained that in recent years, the market for boys ages 6-14 has massively declined. In an effort to reassert its claim over youthful boys, the fieldwork of Pena and her team of researchers has produced successful results with their television channel, Disney XD. While this success is notable, Disney hopes to create a television show that rivals the success of the Hannah Montana and High School Musical phenomenons and gear it toward boys. Since boys from the ages of 6-14 make up $50 billion in spending worldwide, if Disney manages to capitalize on such a project, their competition, companies such as Nickelodeon and Cartoon Network will in turn have to raise the bar.